087: Jennifer Brandel (Hearken) – Občinstvo ni neumno

Podkast o pomenu tesnejšega sodelovanja z bralci, poslušalci in gledalci. Zakaj je za prihodnost medijev pomembno bolje poslušati občinstvo in zares tudi slišati, kaj so njihove potrebe, jim pomagati s kvalitetnimi informacijami, da lahko sprejemajo najboljše možne odločitve. 

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Jennifer Brandel
Jennifer Brandel

Jennifer Brandelthe CEO and Co-Founder of Hearken. She’s obsessed with tinkering with models of journalism to create a space for more voices and more ideas to make stories that serve audiences better. She was a longtime journalist at WBEZ in Chicago and founded their series, Curious City. She tweets as @JenniferBrandel.

 

– A serious problem the news industry does not talk about

– Your Media Business Will Not Be Saved

– Escaping the Digital Media ‘Crap Trap’

– The Engagement Manifesto: Part I The Audience’s Perspective

– The Engagement Manifesto Part II: The Management’s Perspective

– The Engagement Manifesto Part III: The Newsroom’s Perspective

Chicago Public Media

theSkimm

 

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METIN ČAJ je podkast o medijih, dobrih in slabih praksah, novih tehnologijah in trendih prihodnosti. Gostje v medijih delajo, z njimi živijo in o njih razmišljajo. Gostitelja sta Nataša Briški (Metina lista) in Aljaž Pengov Bitenc (Radio KAOS). Komentarji in predlogi dobrodošli tudi na @metinalistaFacebook strani in info@metinalista.si. HVALA!

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US-embassy ALT“This project was funded, in part, through a U.S. Embassy grant. The opinion, findings, and conclusions or recommendations expressed herein are those of the Authors and do not necessarily reflect those of the Department of State”